I wouldn't worry about it, really. Besides, they're not going to kill piracy.
Piracy is something that will always be around so long as a cause for it to occur exists. The current anti-piracy strategy employed by the RIAA and similar organizations is much like the United States' foreign policy against Muslim terrorists, or the current policies of the various US governments against crime. The more the U.S. fights against Muslim terrorists by invading and striking and otherwise using military force like they're a standard run of the mill enemy instead of an idea, the more terrorists they create, the more moderate Muslims they turn to the extremists' cause. So too do we make more criminals and further cause damage to our society by treating criminals with purely punative measures instead of helping them to rehabilitate and reintegrate into society better.
Anti-piratical methods only make more people turn to piracy because the methods make enjoying the material harder. Bioshock is a good example: the CD-protection makes it extremely hard to install and actually play, whereas a pirated copy will play perfectly without a single hitch.
In order to destroy piracy like this, you would have to eliminate the industry, much how you would have to eliminate all Muslims or all possible criminals.
No, what they should do is focus on the causes of the piracy, eliminate the reason for piracy rather than trying to go after piracy the way they do. All they're doing now is alienating people and increasing piracy dramatically.
It's not that hard to understand why though. File-sharing came along incredibly fast, and they're all panicking and trying to keep up, and they will fail.