ZeaLitY, is there any info or articles you can point me to on Richard Branson's "headlining" activities? I'm curious about this now. Mwahaha, isn't he the CEO who conducts press conferences in drag from time to time? What a badass he must be.
He goes over this in his recent second autobiography, Business Stripped Bare. Branson talks about his specialty (or Virgin's core business) being startups and entrepreneurship. His first autobiography's cool too, but it's more of a personality and history study. Branson is a beautifully insane dreamer in the springtime of youth who moves too fast to have fears or doubts. He's totally, beautifully over the top. He passionately believes in certain causes; a few years ago he pledged all of Virgin's profits to stop global warming, and has fought very hard for the Virgin AIDS initiative in Africa. He really, really believes that capitalism can be compassionate, kind of like Andrew Carnegie; it would be nice if it actually worked. If he were at the helm of every company, it might, but few people take his magnanimous, inspired lead.
Quick couple of other notes: many people view the privatization of Britain's public services (like the trains) as a disaster and another brick in the worldwide wall (think Quantum of Solace; one of the IMF's aid conditions has historically been some degree of privatization, in addition to austerity). Branson and Virgin bought some train lines when Britain privatized, and Branson set up long-term plans for true and safe service. He had Virgin requisition deluxe, state-of-the-art carriages that were nigh-indestructible in many situations that would cause fatalities. When an accident did happen, what should have been a massacre merely claimed one life, an elderly Scottish lady. No other company's taken such care to actually craft such a good service. Another note about Branson is that among customers, shareholders, and employees, he puts employees first. Virgin employees are made subject to many socialization company parties and encouraged to explore different careers within the company, so that work never becomes dull, routine, or uninteresting. This philosophy of employees first has helped Virgin retain a lot of expertise and experience that other companies would have bled out long ago.
He's really a showy badass, too, and it gets him in trouble sometimes, as he plays upon popular stereotypes. He's not politically correct, I guess. His bravado and humanism are wonders to love and cherish. He took on Coca-Cola and might have claimed a permanent share of the market if the old soda giants hadn't abused their oligarchical powers and bullied supermarkets/suppliers into blocking Virgin Cola. He threw up his philosophical middle finger to cell phone companies with Virgin Mobile, hoping to offer an alternative to obfuscation marketing. He's a whirlwind.